Major changes proposed for Hurunui Tourism

The public is being asked to have its say on a proposed new direction for Hurunui Tourism.

The Draft Hurunui District Tourism Strategy 2017-2022 is open for submissions until Thursday, 27 April 2017.

Hurunui Mayor Winton Dalley says the draft strategy shifts Hurunui Tourism’s focus from destination marketing to destination management.

“This would better position Hurunui Tourism to proactively grow tourism product, support operators and more directly attract visitors to our region. It has my whole hearted support.”

Hurunui Tourism Board chair Janice Fredric says the new direction will ensure the district makes the most of the current opportunities in tourism.

“Tourism currently contributes around $150 million to Hurunui’s economy every year. Total tourism expenditure in the district increased by 6.7% in 2016 so the local sector is in great shape. This new Draft Strategy will ensure we are working in the right way to encourage further growth,” says Janice Fredric.

Janice Fredric says the record numbers of international visitors arriving in New Zealand presents a huge opportunity.

“Hurunui’s tourism sector currently relies on visitors from domestic markets, particularly Christchurch. Our international numbers are increasing but we know we can grow them even more.”

“To do that Hurunui needs to do two things... develop our destination and actively sell what we have to offer,” says Janice Fredric.

“Developing our destination means collaborating with key stakeholders to establish new product, attract new investment and support new ventures, events and conferences.”

Mayor Winton Dalley says the overall goal is to increase the number of reasons visitors have to come to Hurunui.

“If we do that, we’ll grow both domestic and international visitor numbers which is good for our businesses and for our communities.”


Submissions on the Draft Strategy can be emailed to  or sent to the Hurunui District Council, PO BOx 13, Amberley 7441

Submission forms and the Draft Strategy can be viewed at any Council office, library or service centre or online here.