New direction and leadership for Hurunui Tourism

Hurunui Tourism is about to launch in a new direction – with an award-winning manager at its helm.
Graeme Abbot, general manager of Hanmer Springs Thermal Pools and Spa, has had his role expanded so he can lead Hurunui Tourism.
The new 2017 – 2022 Hurunui Tourism Strategy will see it more actively manage the district as a destination – a new direction that has received overwhelming support from the public.
Graeme Abbot says historically Hurunui Tourism has focused on simply marketing the district.
“We will now be working to develop Hurunui as a tourism destination. That means attracting new investment, events and products to the region, enabling businesses to grow and creating a stronger selling organisation to increase visitor numbers.”
Hurunui Tourism has also launched a Tourism Growth Package.
“This puts $30,000 a year aside to assist those looking to establish new ventures in the Hurunui. This sees us working alongside potential investors to get new businesses established here,” says Graeme Abbot.
Hurunui Tourism Board chair Janice Fredric says they’re delighted to have Graeme, who won the Tourism Industry Champion category of the 2016 New Zealand Tourism Awards, on board.
“Under Graeme’s tenure, Hanmer Springs Thermal Pools and Spa has grown in size by 50%, visitor numbers have increased from 380,000 to 520,000 per year and turnover has risen from $4 million to $11 million per year. We have no doubt he’ll bring the same passion and success to his new role.”
Chair of the Hanmer Springs’ Thermal Pools and Spa Management Committee, Grant Lilly, says the change to Graeme’s role won’t impact on the leadership of the complex.
“Graeme’s experience and insight mean he has always been on numerous boards and advisory groups so he is used to managing numerous responsiblities.”
“What’s more, the pools’ are blessed with a very experienced and long- serving senior management team which is more than capable of overseeing all elements of the business. We have no doubt the complex will remain well- run and continue to grow, along with the rest of the Hurunui.”